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Anderson & Lembke (A&L) was a Swedish business-to-business advertising agency started in 1963. It expanded its operations into several countries from the 1970s to 1990s, but the last agency using the original name closed its doors in 2001. ==History== Anderson & Lembke was started by Bengt Anderson and Rolf Lembke in Stockholm, 1963.〔Karlis Branke: ''Bengt Anderson – språkgalningen som älskar rollen som predikant för amerikanska industrisocieteten,'' Resumé 13/1985, page 3〕〔 In their work at Atlas Copco they realised how industrial goods were marketed using cheap black and white leaflets, while consumer goods marketers used high quality design, printing and attention-grabbing media advertising. Their business idea became to adapt techniques used in consumer marketing to products sold for professional use.〔(Sandberg Trygg History )〕 Anderson and Lembke realised that engineering-oriented business-to-business companies often lacked basic marketing planning skills, and made it part of their business idea to help their clients towards more professional marketing thinking.〔(Yliskylä, Satu: ''Kuka suunnittelee mainokset? Tutkimus mainosalan kulisseista, yhteistyökäytännöistä ja ristiriidoista. Mainonnan suunnittelijan näkökulma.'' University of Turku 2010, ISBN 978-951-29-4273-2 (print), ISBN 978-951-29-4274-9 (pdf), ISSN 0082-6995 )〕 Their new agency started to attract export-oriented Swedish manufacturers such as bearings giant SKF and welding equipment maker Esab.〔 In the early 1970s Anderson & Lembke started expanding outside Sweden by establishing an agency in Helsinki, Finland.〔〔Page 257 in 〕 In 1979, Anderson & Lembke entered the UK market by opening an office in London.〔(Anderson & Lembke Limited, duedil.com )〕 Another A&L agency based in Stamford, Connecticut since 1982 became very successful in the North American market, winning creative awards and attracting major technology clients such as Microsoft and Sun Microsystems.〔 By the year 1984, the A&L group included four companies in Stockholm and agencies in Gothenburg, Helsingborg, Helsinki, Oslo, London, and Stamford. Their combined personnel was 170 and annual sales around US$65 million.〔(''Internationally Judged Advertising from Anderson & Lembke,'' 1984 )〕 The UK agency soon changed ownership through a management buyout and expanded into Basingstoke and Bristol〔(Anna Mård: ''Anderson & Lembke brittiläistyi'', August 7, 2000, Taloussanomat )〕 before being merged with McCann-Erickson in 2001.〔 Anderson & Lembke USA saw another management buyout in 1985 by the agency's top names Hans Ullmark and Steve Trygg, who soon sold their agency on to Chiat/Day/Mojo.〔(Kim Foltz: ''Andersen & Lembke Says Billings Doubled,'' Feb. 1, 1991, The New York Times )〕 They expanded Anderson & Lembke Inc. into San Francisco, Amsterdam and Hongkong.〔(Stuart Elliott: ''Anderson & Lembke To Expand Network'', Oct. 8, 1993, The New York Times )〕〔 In 1992, Ullmark and Trygg bought the agency back from Chiat/Dayltä, and in 1995 Anderson & Lembke was sold to McCann Erickson.〔(Stuart Elliott: ''Anderson & Lembke seeks global reach in its agreement to be acquired by the Interpublic Group,'' Oct. 13, 1995, The New York Times )〕 The resulting agency became the fifth largest ad agency in San Francisco with some 340 employees.〔(Carol Emert: ''S.F. Ad Agencies McCann-Erickson, Anderson & Lembke to Join Forces,'' June 9, 1999, The San Francisco Chronicle )〕 Independently from each other, and under separate ownerships, the A&L agencies in the United States and the UK were closed in 2001.〔(''McCann-Erickson inherits Anderson & Lembke clients,'' Jan. 11, 2001, Marketing Magazine )〕 The Paris-based La Rochefoucauld, Anderson & Lembke was merged with Territoires, a Publicis group agency in 2000.〔(''Publicis acquiert La Rochefoucauld-Anderson & Lembke'', Dec. 22, 2000, Stratégies.fr )〕 The Helsinki agency went bankrupt in 1991, but continued as A&L Advertising, then as A&L Grey until the late 1990s. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Anderson & Lembke」の詳細全文を読む スポンサード リンク
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